Preparing for your token launch: a founder checklist
Most launch problems start months earlier. A practical checklist for the weeks before your token generation event.
- Most launch problems are created months before the TGE.
- Map every unlock and plan launch liquidity and venues early.
- Audits, multi-signature wallets and one source of truth protect your community.
A token generation event, or TGE, is often treated as a finish line. In practice it is the start of a project's public life, and most problems that appear on launch day were created months before. This checklist covers what we look at with portfolio teams in the run-up to launch.
Token design
Supply and allocation. Can you explain who holds what, and why, in one simple chart? Allocations should match the work each group does for the network.
Vesting and unlocks. Map every unlock for the first 24 months. Large cliffs that land at the same time are a common source of selling pressure.
Utility. Be clear about what the token is used for on day one, not only in the long-term roadmap.
Liquidity and markets
Launch liquidity. Plan how much of the supply will be available to trade at launch, and where.
Exchange plan. Decide which venues fit your community and region, and what each one requires. Prepare documents early; listing reviews take time.
Treasury policy. Write down how the treasury will be managed, who can move funds and how large holders will exit over time. Long-term partners and structured liquid deals can help here.
Legal and operations
Legal review. Get advice on how the token is treated in the jurisdictions you serve, and keep records of that advice.
Security. Audit contracts, use multi-signature wallets for treasury funds and rehearse what you will do if something goes wrong.
Communication. Publish the token details, vesting schedule and official channels in one place before launch, so your community knows where to find the truth.
How we help
Cequire supports portfolio teams with launch timing, token structuring and exchange introductions, and stays involved after launch. If your TGE is coming up, write to partners@cequire.com.
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