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What we look for in a pre-seed pitch

At pre-seed there is little data. Here is what helps us say yes quickly, and what slows a decision down.

Cequire Research · 5 min read
In short
  • At pre-seed, the team and the timing matter most.
  • A rough working demo beats a long roadmap.
  • Clear cap tables and honest risks lead to faster answers.

At pre-seed, most projects have no revenue, few users and an early product. That is normal. Our decision rests on a small number of signals, and founders who show them clearly get a faster answer.

The team

We want to understand why this team is the right one to solve this problem. Relevant experience, a history of shipping, and a clear split of roles matter more than titles.

The problem and the timing

Tell us who has the problem today, how they solve it now and why the answer changes in the next two to three years. In our thesis areas, timing is often driven by regulation, infrastructure or a shift in how money moves.

The product

A working demo, even a rough one, is worth more than a long roadmap. Show us what exists, what you learned from early users and what you will build with this round.

The token, if there is one

If your project has a token, explain why it needs one and how value flows to holders. A token added only for fundraising is a warning sign.

What slows us down

Unclear cap tables, very large valuations without evidence, and decks that hide the hard questions. We would rather hear about a risk from you than find it later.

How to send your pitch

Use the pitch form on our home page or email partners@cequire.com. We read every pitch that fits our thesis and reply from an @cequire.com address only.

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