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Liquid deals: how listed projects build their treasury

How a private liquid deal lets a listed project raise capital and bring in long-term holders, without selling on the open market.

Cequire Research · 6 min read
In short
  • Liquid deals let listed projects raise without selling on the open market.
  • Lock-ups and vesting keep new holders aligned with the team.
  • Price starts from a 7- or 30-day TWAP, with the discount set by project review.

Raising capital after a token is live is different from raising before launch. The token has a public price, a community watching every move and, often, limited depth on exchanges. Selling a large amount on the open market can push the price down and unsettle holders.

A liquid deal offers another route. The project and an investor agree a private transaction: a set amount of tokens from the treasury, at an agreed price, with lock-up and vesting, away from the public order book.

Why projects use liquid deals

Lower market impact. The tokens never go through the public order book, so the price does not take the hit of an open-market sale.

Aligned holders. The investor agrees to a cliff, vesting and no-resale terms, so the tokens are not sold straight back into the market.

Strategic support. The right partner brings more than capital: exchange relationships, introductions and help with the roadmap.

Speed and privacy. Terms are agreed directly between the two sides, without a public sale process.

Open market sale vs liquid deal

Selling on the open marketLiquid deal
Price impactVisible, can push price downNone on the order book
New holdersMay sell straight awayAgreed lock-up or vesting
PriceWhatever the market paysTWAP reference, set by review
SupportNoneIntroductions and strategic help

How a deal usually works

Four steps from first call to settlement

  1. 1IntroductionShare token details, treasury position and the allocation you want to place.
  2. 2ReviewTeam, product, token design, holder distribution and market depth.
  3. 3TermsTWAP reference price, a discount set by review, lock-up and vesting.
  4. 4SettlementOne signed agreement, then lock-up and vesting start.

What to prepare

A clear token distribution and vesting schedule, an up-to-date treasury report, a product roadmap, and a short explanation of how the capital will be used. Investors move faster when the basics are easy to find.

Cequire Liquidity buys listed tokens directly from project treasuries, priced from a 7- or 30-day TWAP and a full project review, with agreed lock-up and vesting. If you are considering a liquid deal, get in touch.

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